Ritual

K-Beauty – Korean Beauty – is more than just a trend that spilled over from South Korea. Real beauty gurus have known about the phenomenon for a long time. Proper skin care is much more important than applying makeup. Consisting of 10 well-considered steps, the Korean beauty ritual ensures skin is deeply cleansed and glowing all day long. The Korean ideal of beauty differs from what we are used to here in Europe. Koreans put more emphasis on health, hydration and nourishment of the skin than covering it with as much makeup as possible. Below we explain everything step by step and how you can incorporate it into your own skin care routine.